Objective
Define and develop unique visual design concepts, as they relate to unique users, through the exploration of a mobile weather app redesign.
Define three potential users by creating corresponding user archetypes.
Process Work
Archetype 1
Dreamer
Dreamer
Description and Values
- imaginative
- playful
- idealistic
- positivity
-future focused
- imaginative
- playful
- idealistic
- positivity
-future focused
Mood Board
Visual Direction
- pixel gird bullet journal
-gradient depictions of weather over time
- color as key
- pixel gird bullet journal
-gradient depictions of weather over time
- color as key
Visual References
UI Kit
Final Mockups
Archetype 2
Historian
Historian
Description and Values
- analytical
-academic
- curious
- knowledge focused
- emphasis on past and
contextualization
- analytical
-academic
- curious
- knowledge focused
- emphasis on past and
contextualization
Mood Board
Visual Direction
- encyclopedias
- book title page
- strong visual grid layout
- inky
- encyclopedias
- book title page
- strong visual grid layout
- inky
Visual References
UI Kit
Final Mockup
Archetype 3
Gardener
Gardener
Description and Values
- growth mindset
- nurturing
- symbiosis
- shared knowledge
- emphasis on context of recent past and future
- growth mindset
- nurturing
- symbiosis
- shared knowledge
- emphasis on context of recent past and future
Mood Board
Visual Direction
- planner spreads
- weekly layout
- transparency and layers
- overlapping watercolors
- planner spreads
- weekly layout
- transparency and layers
- overlapping watercolors
Visual References
Final Mockup
Archetypes Comparison